Overview
Dr Reed Tuckson is helping people living with heart disease discover ways to lead full and meaningful lives. In this inspiring course, participants will benefit from expert guidance as well as short documentary films that shine a light on the real-life struggles of managing heart health day in and out.
Process
Our partnership with mPulse Mobile and Optum resulted in a poignant series of videos that reach out to heart health patients.
By carefully selecting individuals who would be able to emotionally connect with viewers, the aim was not only educational but also one of comfort; offering assurance that those battling cardiac conditions can still find hope. Adding further reassurance is Dr Tuckson's medical proficiency which promises an optimistic outlook for this target audience.
Credits
Agency
mPulse Mobile
Writer
Tom Godfrey
Creative Lead
Paul Conigliaro
Director
Dominic Howes
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